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Keyword Density Checker

Keyword density checker: paste text to see your most-used words and two- or three-word phrases with counts and percentages.

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Paste some text above to see which words and phrases it uses most.

This keyword density checker counts how often each word and phrase appears in your text and shows each one as a percentage of the total words. Paste an article or page copy to see your most-used keywords, spot accidental repetition and check that your main topic is clear.

How to use the Keyword Density Checker

  1. 1 Paste your text into the box.
  2. 2 Choose single words, two-word or three-word phrases, and whether to ignore common words like "the" and "and".
  3. 3 Read the table of counts and percentages, and edit your text if one phrase is repeated far more than the rest.

Formula

keyword density (%) = (times the keyword appears ÷ total words) × 100

Worked examples

Density formula

Input: 4 uses of "tools" in a 200-word text

Result: 4 ÷ 200 × 100 = 2%

Keyword density is the share of all words that a phrase takes up.

What keyword density is

Keyword density is how often a word or phrase appears in a text, as a percentage of all the words. If "tools" appears 4 times in a 200-word page, its density is 2%.

Is there an ideal percentage?

No. Google has said repeatedly that there is no ideal keyword density, and the old advice of "1 to 3%" is a rule of thumb, not a ranking rule. Search engines look at meaning, related terms and how well the page answers the search, not at a percentage.

What this checker is good for

  • Spotting accidental repetition. If one phrase takes up an unusually large share of the text, the copy may read as unnatural.
  • Checking your topic is clear. The top words and phrases should match what the page is about. If they do not, the page may be unfocused.
  • Finding missing terms. Two-word and three-word phrases show the wording you actually use, which you can compare with how people search.

Writing for people first

Use the keyword where it fits naturally: in the title, the main heading, the first paragraph and a few subheadings. Then write the rest in plain language, using synonyms and related terms. Stuffing a phrase into every sentence makes the text worse for readers and can be treated as spam.

How it counts

Words are split on spaces and punctuation, case is ignored, and by default very common words ("the", "and", "of") are skipped so they do not crowd the table. Phrases made of two or three words are counted the same way, and only phrases that repeat are listed.

Frequently asked questions

What is a good keyword density?

There is no official figure. Many writers aim for the keyword to appear naturally, which usually works out to around 1 to 2%, but the percentage itself is not a ranking factor.

How do I calculate keyword density?

Divide the number of times the keyword appears by the total number of words, then multiply by 100. This tool does that for every word and phrase at once.

Does keyword stuffing hurt SEO?

Yes. Repeating a phrase unnaturally is against Google's spam policies and makes the page harder to read. Write for people and use related words.

Why does this tool ignore words like "the" and "and"?

They appear in every text and say nothing about the topic. You can turn the filter off to include them.

Is my text stored or sent anywhere?

No. Everything is counted in your browser and nothing is uploaded.

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